GenCog

Quick Snapshot

• Role: Founder & Principal Consultant, GeneralCognition
• Team: Independent practice collaborating with product designers, engineers, and client-side sponsors
• Customers: AI-first startups, legal teams, media & arts firms, and emerging hardware providers exploring generative AI adoption

Mandate / Opportunity / Problem Scope

GenCog helps organizations translate the promise of generative AI into tangible workflows, tools for thought, and customer experiences. The work spans prototype discovery, enterprise enablement, and education for teams reskilling into AI-era product management.

What I Led / Delivered / Highlights

• Prototyped new “tools for thought” experiences that make large language model workflows approachable for prosumers.
• Co-built a multimodal “AI concierge” platform for a global powerbank provider, surfacing contextual content across 50+ charging kiosks worldwide.
• Designed custom generative AI productivity systems for legal clients, driving a 45% efficiency gain in their knowledge workflows.
• Authored and delivered “AI Fundamentals for the Workplace” training for 15+ professionals at a leading New York media-arts law firm.
• Served as technical PM advisor to Personal AI on WhatsApp integration concepts, iOS onboarding flows, and App Store launch readiness.

Impact / Lasting Value / Takeaway

By combining rapid prototyping with hands-on enablement, GenCog engagements help clients launch new AI-powered customer touchpoints, modernize internal operations, and build confidence in stewarding generative AI responsibly.