Michael Sinanian

Founder of GeneralCognition (GenCog), an AI advisory practice that helps organizations adopt AI responsibly and effectively: spanning governance design, workforce training and enablement, build-vs-buy evaluation, and implementation strategy. Also developed and teach “AI for Product Management” at UCLA. Background in technical product management where I led teams from 0-to-1, shipped LLM-powered GenAI features, scaled health-tech/diagnostics operations (winning $100M+ in public-sector contracts), and built SaaS products used to evaluate $10T+ in transactions. Interdisciplinary training in informatics/HCI and law/policy.

AI PM

AI product work translating research and concepts into reliable, user-friendly experiences

Platforms & SaaS

Platform and SaaS work where I scaled data, UX, compliance, and customer value simultaneously

Consumer Smart Home

Connected device launches that brought Belkin’s consumer hardware, firmware, and software services together for the smart home

Prior Projects

Earlier research, collaborations, and formative product experiments that shaped my approach